CF/03Brand · E-commerce2025
Jomars Wear
Brand & Storefront
Brand identity and storefront designed to make the collection legible before the product page loads.
StatusIn development
EngagementIn progress
StackTanStack · Stripe · Cloudflare
OwnershipClient-owned
Scope
- 01Brand Identity
- 02Type & Colour System
- 03Storefront Design
- 04Storefront Build
Deliverables
- ·Word-mark, marks and applied brand system
- ·Product photography direction
- ·Editorial storefront design
- ·Checkout, cart and account flows
§ Approach
How the work came together.
01
The brief
Move Jomars Wear out of a marketplace-shaped storefront and into a brand that could carry a collection — with a checkout that respected both parties' time.
02
The response
Identity first, storefront second. A word-mark, type system and photography direction that survive contact with every surface. The storefront is editorial before it's transactional — the collection reads before it sells.
03
In development
Currently completing the storefront build, checkout wiring and post-purchase flows. Full case study lands at handover.
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